Paddock House – Social Media Management & Content Creation
Objective
Luxury motorsport-inspired clothing brand Paddock House wanted to build a distinct digital presence that reflected its design-led ethos and Formula 1 heritage. The goal: create a social feed as elevated as the garments themselves, while driving engagement and early sales for key launches.
Our Approach
MA9 Media became Paddock House’s full-service social partner, shaping a cohesive strategy and executing it end-to-end:
Brand Alignment – We immersed ourselves in the brand’s world of motorsport heritage and minimalist streetwear to define a sharp visual language and tone of voice.
Content Production – From Porsche-backdrop lifestyle shoots to close-up product details, we captured imagery and short-form video that highlighted the craftsmanship and “Driven by Detail” story.
Campaign Planning – We built an editorial calendar around product drops, F1 race weekends, and key lifestyle moments to keep the feed timely and relevant.
Community & Growth – Daily posting, targeted hashtags, and interactive Stories grew follower numbers and engagement month over month.
The Result
Consistent brand aesthetic across Instagram that mirrors Paddock House’s premium positioning.
Engagement rates up 60% within the first quarter of management.
A ready-made content library supporting both organic posts and paid ads, helping fuel direct-to-consumer sales.
“MA9 Media captured the essence of our brand and translated it into a social presence that feels effortless yet unmistakably premium.”
— Paddock House Founder
Services Provided
Social Strategy • Content Production • Photography & Video • Copywriting • Community Management • Paid Social Support
