Objective

Luxury fragrance house Neesh Perfumes wanted to create instant buzz around their London debut. Their goal was to capture authentic public reactions to the brand’s bold new scents and share the excitement across social channels in time for launch week.

Our Approach

MA9 Media designed and produced a guerrilla-style promo video that brought the fragrance to the streets:

• Concept & Pre-Production – We developed a “real people, real reactions” theme, scripting key talking points while keeping the interactions spontaneous.

• Location & Talent – Iconic London backdrops (Carnaby Street, Covent Garden) set the scene. Our on-camera team engaged passers-by, inviting them to experience the perfume and share their first impressions.

• Filming & Editing – Multi-camera street capture, crisp audio, and fast-paced edits conveyed the vibrant city energy. Subtitles and branded motion graphics ensured it was social-ready.

The Result

The final promo video became the centrepiece of Neesh’s digital campaign:

• Generated high engagement across Instagram and TikTok within 48 hours of posting.

• Delivered authentic, unscripted endorsements from everyday Londoners, perfectly matching the brand’s modern, inclusive identity.

• Helped drive in-store traffic during launch week and provided evergreen content for ongoing marketing.

“MA9 Media understood exactly how to translate our fragrance into a street-level experience. The reactions they captured were priceless.”
— Neesh Perfumes Marketing Lead

Services Provided

Creative Direction • Street Casting & Production • Videography • Editing & Motion Graphics • Social Campaign Assets